Soon to hit theaters on November 9, The Marvels is now the fourth most expensive production of the Marvel Cinematic Universe (MCU), with a total investment of $274 million dollars. According to Forbes, the new film's budget surpasses iconic franchise titles such as The Avengers, which had $225 million; placing it behind only Avengers: Endgame, Avengers: Age of Ultron, and Avengers: Infinity War, with $400 million, $365 million and $300 million respectively. With that large figure, not only does it have to surpass a $540 million mark to be considered financially successful, but it must also navigate the advertising and marketing limitations imposed by the actors' strike in Hollywood (SAG-AFTRA), in addition to dealing with the current saturation of the superhero theme at the box office.
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